Alex Holden's Reimagined 'Choking Victim' Poster Goes Down Easy

Since its last redesign more than a decade ago, the government-issued “Choking Victim” poster has adorned the walls of New York City restaurants with scenes of a faceless duo safely performing the Heimlich maneuver in a Constructivist swirl of step-by-step instructions on “how to dislodge food from a choking person.” Brooklyn artist Alex Holden took it upon himself to freshen up the ubiquitous poster, softening the didactic graphics and primary colors with a comic strip-style take in a soothing blue and white palette.