After realizing that he did not want to take on two roles at at once W editor-in-chief Stefano Tonchi has tapped Alex Gonzalez to relieve him of his duties as creative director. Tonchi and Gonzalez were introduced to each other in the late ’80s when Gonzalez served as creative director at L’Uomo Vogue. Gonzalez will work out of the magazine’s headquarters at 1166 Sixth Avenue and while his start date has not yet been determined, he anticipates he will have a hand in production of the September issue.
Gonzalez joins W at a good time as the title witnessed a 13 percent growth in ad pages in Tonchi’s first four issues as editor-in-chief. He shared his thoughts on reuniting with Tonchi at W.
I consider Condé Nast my alma mater. I started essentially my publishing career there. We both have this international background and we look at W as an international brand.
Prior to W, Gonzalez co-founded AR New York and made stops at GQ, German Vogue, and Manner Vogue.