Alberto Alessi to Receive Collab 2010 Design Excellence Award at Philadelphia Museum of Art

Regardless of where you stand on the Juicy Salif citrus squeezer (allegedly inspired by the squid ink pasta Philippe Starck was enjoying—in Italy, of course—before pausing to sketch the product on a napkin), you’ve got to hand it to Alberto Alessi (at right, in a cheeky photo by Guido Harari). Passionate about design, he pioneered the policy of tapping external designers as a differentiator for the family-owned company that today brings in an esimated $100 million in annual revenues.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in