Air-hug Me Deadly

In the LAT Calendar, Meghan Daum takes a critical look at air-hugging...

In the LAT Calendar, Meghan Daum takes a critical look at air-hugging, which, she argues, exists uncomfortably with that other social phenomenon, air kissing:

The air hugging phenomenon would be perilous enough if it had outright replaced air kissing. But more often than not the air hug is combined with the air kiss, resulting in a botched job on both scores. We’ll see our friend or acquaintance, move in for the air kiss, and abort at the last second in favor of an upper body embrace that involves as little physical contact as possible.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in