Adweek’s Women’s Issue

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By Felicia Pride

In advance of Women’s History month in March, Adweek’s February 27 issue will focus on the spending, technological, and media habits of American women and how brands are breaking through to reach them. It’s the first in the publication’s new Demographic Series of special reports.

The issue features a handful of first-time contributors including Nancy Dubuc, president/GM of History and Lifetime Networks, Real Simple publisher Sally Preston, and Lisa Belkin, Huffington Post senior columnist. They will serve as guest columnists who will riff on the dynamic of the women’s demographic as seen through their professional experiences.

Forthcoming demographic special reports are Kids (March), Tweens (June), and Men (September).