Adweek Scaling Back From Weekly To Bi-Weekly
Good news, bad news about Adweek.
Good news: The Nielsen magazine is planning to expand its online presence with a relaunched website.
Bad news: Adweek is scaling back from weekly to bi-weekly.
According to Nielsen Business Media’s Sabrina Crow (boldface ours):
Today, Adweek is focused not on the antiquated idea of a weekly-only model, but on the minute-by-minute schedule that our audience desires. While our magazine continues to be an essential element of this iconic, multi-platform brand, we are moving with our audience by relaunching Adweek.com
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