The demise of once powerful Myspace continues. The Wall Street Journal reports that advertisers are staying away from the site because of uncertainty revolving around its future and the lack of visitors.
In February, traffic dropped 44 percent, marking Myspace’s worst month since it began to fail in 2009. All this upheaval is making advertisers skittish:
With so much up in the air, several marketing executives say they are hesitant to commit ad dollars to Myspace, particularly for larger or extended campaigns. ‘We’re not seeing our audiences on Myspace, and not seeing them play the big influencer role they once did,’ says Shiv Singh, head of digital for PepsiCo Inc.’s PepsiCo Americas Beverages, which hasn’t run an ad campaign with Myspace since 2009. ‘We don’t know who will own them or what they will look like in June or July.’
News Corp has been looking for potential deals involving the money pit, but shockingly enough, no one is willing to put any cash into the site.
If you haven’t logged onto your Myspace account in years, you better do it quick before the site disappears forever. And while you’re there, why not accept a few friend requests from Russian spam bots, just for old time’s sake.