Ads, ads everywhere
Today the Wall Street Journal notices that ads are quietly slipping into, well, everything (perhaps that’s a way for Peter Kann to quietly make up all the shareholder value the WSJ & Co. has lost under his watch).
Tuesday’s Journal detailed how Child Magazine’s James Oppenheim was paid to plug products as an expert on TV; ditto NBC “Today” show’s tech editor Corey Greenberg. The recent deal struck between Sirius Satellite Radio and Martha Stewart Living Omnimedia for a 24-hour channel for women – good for four years – exemplifies the melding of brand with programming (Omni, indeed).
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