New York Times CRO Underlines 'Niche Ads Business'
Toiling in the shadow of Google, Facebook and Snapchat.
At this week’s AdExchanger Industry Preview 2017 event in New York, one panel discussion featured Rob Norman, global chief digital officer for WPP’s GroupM, Meredith Kopit Levien, executive vice president and chief revenue officer of The New York Times, and Dave Morris, CRO for CBS Interactive. At one point, Kopit Levien framed the evolution of the newspaper industry’s legacy business model in a manner that aligned New York with Detroit.
The assembly line here is pumping out content, not cars.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in