Adele Is Not a Fan of the Word 'Brand'
Singer tells Time magazine the term is better suited for fabric softener, or "a packet of crisps."
Time’s deputy culture editor Sam Lansky got together recently with Adele in New York. The result is the magazine’s latest cover story, on newsstands today.
Teasing the piece online, Lansky writes that the U.K. superstar is not a fan of a word that gets thrown around a lot these days:
While personal branding has become an integral part of being a recording artist, Adele dislikes industry jargon. “I don’t like that word,” she says of ‘brand.’ “It makes me sound like a fabric softener, or a packet of crisps.
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