Adam Rapoport on Bon Appétit: 'This is a Business'

Business Insider begins its piece about Adam Rapoport, Editor-in-Chief of Bon Appétit, by proclaiming that he “is such a dude.” While we will always consider Jeff Bridges the Ultimate Dude, we can see where Business Insider is coming from: Rapoport is stylish, likes sports, and well, he just seems like a cool guy.

But as Rapoport settles into revamping the Condé Nast title, it’s clear that being cool is the least of his concerns. He says that the first priority for him has been to shift his thinking into less EIC, more CEO:

In terms of business, it’s a huge part of the job but also nowadays a very explicit part of the job.

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