Adam Rapoport on Bon Appétit: ‘This is a Business’

By Chris O'Shea Comment

Business Insider begins its piece about Adam Rapoport, Editor-in-Chief of Bon Appétit, by proclaiming that he “is such a dude.” While we will always consider Jeff Bridges the Ultimate Dude, we can see where Business Insider is coming from: Rapoport is stylish, likes sports, and well, he just seems like a cool guy.

But as Rapoport settles into revamping the Condé Nast title, it’s clear that being cool is the least of his concerns. He says that the first priority for him has been to shift his thinking into less EIC, more CEO:

In terms of business, it’s a huge part of the job but also nowadays a very explicit part of the job. Condé Nast lets you know from the get go that we’re in a very different business landscape than we were five years ago. You are partners with your publisher. You are a brand manager. This is a business that you have to run. You have to know the numbers.

The focus on numbers and expanding the brand is something that every magazine head is having to adjust to, and it seems like Rapoport is up for it. Or, as Bridges might say, “The Dude abides.”