Ad Expert George Parker Joins The Menu

Today on the mediabistro.com Morning Media Menu podcast, hosts Jason Boog of GalleyCat and AgencySpy‘s Matt Van Hoven welcomed advertising expert George Parker to dish about the ad industry.

Matt, the editor of mediabistro’s advertising blog, asked Parker why car ads have been been so poor in recent years. “The dealers are incredibly powerful even though the main brands…pony up most of the money [for the ads],” Parker said. “Most car dealers think that if you offer people a free hot tub if they come test drive a Hummer, they will pay $90,000 to drive away with the car.”