Incoming OC Register Publisher Envisions Paywall, Increased Print Circulation
We give freshly minted Orange County Register publisher Aaron Kushner full points for the way he has so far handled the communication aspects of the job. The day after his company 2100 Trust LLC took official ownership of the paper July 25, he held an employee town hall meeting. The following week, he sat down with reporter Mary Ann Milbourn for an extensive interview.
Two of the most interesting takeaways are: 1) He expects readers of the Register to “ultimately” have to pay to access the paper online, though Kushner is not yet sure exactly when and how; 2) He feels his Sunday subscribers are the ones who can best be leveraged for an increase in overall print circulation:
The idea, he said, is to get Sunday-only subscribers to buy a weekend subscription and those buying the paper’s weekend package to pay for additional days and for them ultimately to be converted to...
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