AARG! The Burger King! It Burns! It Burns!

That was a nice surprise. We were bouncing around on the internet, as we’re prone to do most of the time, when we ran across this new article over at AIGA, “Red and Yellow Kills a Fellow” by an old friend of this writer’s, David Barringer. Hadn’t heard from him for a while, so it was nice to see a familiar name. And per his usual standards, the piece is great. It’s about why in the world companies would use such bright shades of red and yellow, shades that usually indicate exercising great caution in order to save your self from bodily harm, in their very logos.