T, The New York Times’ Style Magazine, is going through quite the rough patch. According to WWD, the title has seen ad pages drop in five out of its seven issues so far this year. Overall, T’s ad pages are down four percent, and therefore the “when will Sally Singer get canned” rumors are picking up steam.
Singer has been the Editor-in-Chief of T since 2010, and has been under scrutiny during almost all of her tenure. As WWD notes, Jill Abramson even “grilled her last year over declining ad sales.”
Despite Singer’s and the magazine’s struggles, a New York Times spokesperson maintained that T is “a strong performer.” We’ll see how long that viewpoint lasts.