Today, Folio reports on the launch of a local New York food magazine Edible Queens.
Led by editor and publisher Leah McLaughlin, a former brand editor at Prevention magazine who was laid off in April, Edible Queens is part of the Edible Communities network of nearly 60 local food mags.
In December, Edible Communities co-founder Tracey Ryder spoke to Mediabistro.com about her growing network of local food magazines and what it takes for someone like McLaughlin to launch such a venture. According to Ryder, the process of launching a local magazine under the Edible heading is “uncomplicated” and laid out by the company step by step:
“First, we determine if the area in which someone wants to publish is available. Our license agreements only allow for one magazine in any given Edible territory and each territory is determined on a case-by-case basis…During the launch process, we build their Web site, create their media kit and other collateral materials. We train them on how to do ad sales, run their business, do distribution and team them up with a production person who will do the actual layout of their magazine. We help with the development of their editorial calendar and other items. Each publisher receives a checklist from us that contains a list of everything they need to do from the time they sign their contract until their first issue gets distributed, and that list is monitored by one of our staffers.”
Although there are already Edible outlets focusing on Brooklyn, Manhattan and New Jersey, McLaughlin told Folio she was surprised to find that “no one had jumped on Queens yet.”
According to Ryder, Edible magazines’ content is typically written by freelancers — Edible Communities as a whole relies on over 1,000 — so the opportunity is there if you want to write for Edible Queens.
Read more of Ryder’s interview here.
Check it out: Edible Queens