A New Delta Takes Off...And It's Working

Something about Delta’s website was definitely different, we noticed, when checking a flight during our latest trip to Atlanta. But we failed to notice the one thing that many folks will likely be analyzing the spit out of soon: The logo’s gone from traditional red and blue to a very slick, 3D red. In fact, we found out today this was evidence of a gigantic campaign to “introduce an updated, boldly modern corporate brand and showcase a reinvigorated customer experience.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in