A Million Theories About the 'Ikea Car'

First there were the Ikea houses, their line for more affluent customers, the recent sustainability launch, and a bit of Illeana Douglas thrown in for good measure. But it’s their most recent announcement, or lack thereof, that’s perhaps receiving the most attention yet, the question of “Are they launching a car called the Leko?” The whole thing was launched on a French website the company had created, with a cloth covering a car-like object, with the promise that all would be revealed come April 1st.