On the right is the cover of the relaunched Best Life, the Rodale title that had folded in 2009. According to WWD, the magazine is in a test phase, but there is already plans for a second issue in the spring.
What can you expect out of the updated Best Life? Fashion coverage and articles about rich guys being amazing.
Even though the new Best Life sounds exactly the same as the folded version, its editor-in-chief, Steve Perrine, thinks this time it will have staying power.
“There are things luxury magazines can do that no other format can,” Perrine told WWD. “There is a reason why newsweeklies are struggling. You can get that information more timely online. You can’t get that luxurious feeling from a Web site or digital edition of a magazine the way you can from that big, physical, beautiful magazine.”
We shall see, won’t we?