Getting In The Game

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With in-game ads expected to generate $800 million annually in four years, up from $120 million in 2004, it’s no wonder the biggest players in the agency world are paying the medium more mind.

“The interactive agencies really jumped on us—no surprise, since their radar is always up for new stuff. But of late, the big, traditional shops with TV budgets are getting in the game,” explains Richard Skeen, vp, ad sales for the gaming ad network Massive Inc.,

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