Google Reports What Drives Auto Shoppers
According to Kimberly Stonehouse, automotive industry development manager at Google, “We’re really starting to see automakers recognize the importance of mobile in the shopping process. Within automotive specifically, it varies among brands, but up to 20% of search traffic to OEMs (original equipment manufacturer) comes through a mobile device.”
Google released a report through emarketer that details the positive effects of automotive marketing on the internet. The report covers all aspects of users using the internet to find a car of their choice. It turns out that mobile is one of the biggest consumer trends used this year to find and purchase a car.
According to Kimberly Stonehouse, automotive industry development manager at Google, “We’re really starting to see automakers recognize the importance of mobile in the shopping process.
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