Bad Sign of The Times, The Sunday Times

The Times and The Sunday Times have experienced significant drops in unique monthly visitors — both to their respective homepages and in terms of clicking through to stories — since parent company News International erected a paywall, according to estimates from Nielsen, as reported by paidContent:UK.

Since the paywall went up July 1, traffic to the homepages is down 43 percent, and the number of users clicking through to individual stories has plummeted by 88 percent, according to Nielsen estimates, paidContent:UK reported, adding that of the 1.78

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