7 Condé Brands Set Traffic Records in December

By Chris O'Shea Comment

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Condé Nast closed 2015 strong, with seven of its brands setting traffic records in December. The company reported that Allure, Architectural Digest, Bon Appétit, Brides, GQ, Condé Nast Traveler and W all exceeded their previous highs.

Leading the pack was W, with a 197 percent increase compared to December 2014. Following behind W was Brides (76 percent increase); Bon Appétit (54 percent); GQ (53 percent); Allure and AD (40 percent each) and Traveler (21 percent).

December was also a good month for the company overall. Using comScore stats, Condé’s collective digital presence reached 112 million consumers, good enough to place it #15 among comScore’s top 100 brands.

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