$7.7 Billion Pixar People

Last week, we noted that the terms of Disney-Pixar deal indicated the extent to which the impetus behind the buy-out was the bringing-into-the-Disney-fold of the key Pixar creatives who have been responsible for the company’s hugely profitable movies. In Slate today, Edward Jay Epstein takes a closer look at the numbers and determines that given the balance sheet of the deal, Disney is paying about $6 billion for the services of John Lasseter, et. al.

As Epstein notes, the rest of Hollywood is catching up with the technology behind Pixar’s huge hits (c.f.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in