More and more news organizations are using Tumblr to share content, with each taking a different approach to using the popular microblogging service.
Here’s a look at how some news sites use Tumblr.
At the other end of the Tumblr spectrum is NPR, which features a much simpler theme. But the most striking difference, compared to Newsweek, is how NPR uses Tumblr: As an internal curation engine.
Followers of NPR’s Tumblr are treated to the picks of the editors on NPR’s social media desk. The public radio giant uses Tumblr to feature more offbeat stories, like a profile on a landscape astrophotographer and astronomy journalist.
Interestingly, NPR does not embed any audio on its tumblog (a feature supported by Tumblr). However, NPR does embed YouTube videos.
Evening News Shows
Both “NBC Nightly News” and ABC’s “World News” have tumblogs. Despite the intense competition between these two shows (read more at our sister blog TVNewser), both shows see eye-to-eye on a core element of their Tumblr strategies: Link aggregation.
Washington Post Style section
The New Yorker
The New Yorker’s popular tumblog is a mix of the aggregation posts seen in the evening news tumblogs and the posts of page proofs that The Washington Post’s Style section posts.
Occasionally, the “To Do List” is posted –Â a narrated aggregation post that sends readers to news sites around the Web. The magazine’s new covers — which are literal works of art — are also posted on the tumblog. Other posts on this tumblog tend to promote content on the magazine’s website.
Other news organization tumblogs to check out
Here are a few other Tumblogs to check out.
- Huffington Post
- The Atlantic
- Yahoo! News
- Washington Examiner
- “Today” Show
- NBC News
- NPR “Fresh Air”
- Front Pages (newspaper front pages)
- ABC News Radio (note top-level domain)
- The Economist
- Officials Say the Darndest Things, by ProPublica
- Go Mobile (Los Angeles Times)
- BBC’s Katty Kay
- The Detroit News
- Vancouver Province
- Christian Science Monitor
- Citadel Media
- RT America
- Columbus Dispatch
- Mother Jones
- PRI’s “The World”
- NBC Local
- US News & World Report
UPDATE: Links below The Economist were added post-publication, at the suggestion of commenters, tweeters and e-mailers. Feel free to share with us a tumblog not currently on this list.