XM Radio Launches First National Radio Channel Dedicated to the Presidential Election

From the release:

XM Satellite Radio today announced it will launch a new radio channel dedicated to the 2008 presidential election, marking the first time that a national radio channel has been devoted to a presidential campaign. The 24-hour, commercial-free channel, created in association with C-SPAN and other media outlets, will be called “POTUS ’08.” The channel’s name (pronounced POH-tus) comes from the Secret Service code name for the President of the United States.

The channel will be “free to air” on XM, meaning that it will be broadcast free to all XM radio receivers.

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