USA Today Network is rolling out with a virtual reality news show, set to debut in the Spring. Called VRtually There, the show will appear as a series of regularly scheduled spots. In the longer term, USA Today Network plans to draw on the work of its newsrooms across the country to produce locally-reported VR segments and programming.
And if a branded content is becoming a requisite for large news orgs, will branded VR be the new normal? USA Today Network is planning for it, adding VR to the services offered by its branded content shop, Get Creative.
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