'This Week' EP Jonathan Greenberger Joins Mike Allen at POLITICO's 'Open Mike'
In the most recent installment of POLITICO’s “Open Mike” series, Playbook editor Mike Allen sat down with ABC’s “This Week” executive producer Jonathan Greenberger to discuss how the format of “This Week” has changed and how Greenberger ‘imagines’ the ‘viewer.’
“On some level, I imagine my parents,” answered Greenberger. “I grew up in Columbus, Ohio. My parents are still back there. They’re busy during the week and I know they care a lot about the news but I also know during the week, they don’t have a lot of time to invest in the news.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in