Things Millennials Aren't That Into: Politics
But those that are get their fix through Facebook.
Just look at the chart pictured left–an almost perfect inversion demonstrating the completely unsurprising generational shift in news-gathering habits from boomers to millennials. Local TV: Fading. Facebook: Growing.
In a new report out today, Pew confirmed everything we suspected about millennials and their political news-following habits. They are more likely to get their political news from Facebook, and are generally less interested in political news than are previous generations.
Asked to choose their top three interests from a list of nine categories, politics made the cut for 26 percent of millennials, compared to 34 percent of Gen Xers and 45 percent of baby boomers.
Before we start another round of millennials-are-terrible-people-who-ruin-everything coverage, report authors Amy Mitchell, Jeffrey Gottfried and Katerina Eva Matsa point out that young people uninterested in political news is a decades-old phenomenon, so today’s indifferent 25-year-olds could be tomorrow’s election coverage groupies.
And,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in