To the list of social media spaces in which you can find The White House–Facebook, Twitter, Vine, Instagram–you can now add Snapchat. And if you want to add the White House to your own Snapchat user list, you can find it under the user name whitehouse.
The White House’s first snap is a video that begins with a simple shot of a bowl of apples, then zooms out to reveal that bowl of apples is resting on a table inside the Oval Office.
Today, apples. Tomorrow, a behind-the-scenes look at prep for President Obama’s final State of the Union address.
The opening of a Snapchat account is part of the administration’s “meeting people where they are” strategy, outlined in a recent Medium post that provides details about how the White House will be packaging the SOTU address. This year, that will include livestreaming on Amazon Video as well as YouTube and wh.gov/sotu and updates on Facebook, Twitter, Tumblr, Vine and Instagram.
They’ve also annotated the president’s previous seven SOTU addresses, if you’re interested.