At the very least, this dumbass pitch deserves a solid C- for flattery.
“Hi Sexy Sexy Dark Side Friend,” an email promoting a new comedy web series begins. “Bet you didn’t know you are the first invite to a sneak peek of the reality TV program that I’m the fabulous star of? Is it any good? I like to think it’s like a cross between the Real Housewives of Alderaan and Late Night Leila?”
But why so many questions in a pitch? Are we expected to reply back with the answers?
The pitch continues, “Take a look but don’t tell anyone before the 12th of December 2012 (Earth Time Clock).” A release that leaves us breathless and with more questions than answers isn’t a sign that you’re pitching an inferior product. But it’s a surefire way to guarantee most people will hit the “trash” button faster than Rev. Al Sharpton can say… well, anything, assuming he’s reading from a teleprompter.
Against our better judgement we investigated…
Death Star PR is a allegedly comical look at what it would be like if the Death Star, a fictional Star Wars ship with the capacity to blow up planets, had a media relations team. (Have we lost you yet?)
“If the Galactic Empire destroys a planet, or Darth Vader wakes up on the Dark Side of the bed and Force chokes a few employees, it’s the Death Star PR Team’s job to explain why,” the website says.
The idea for the series came from the popular Twitter parody account DeathStarPR, which boasts more than 200,000 followers. It deputes online Dec. 12. (We’re ignoring the release that tells us not to tell anyone about it until then.)