So What Do You Do, Poppy MacDonald, President and Publisher of National Journal?

The National Journal executive tells us how she "stumbled into media" and what it takes to excel in publishing

Here’s some solid advice from National Journal publisher Poppy MacDonald: “Don’t hole up in your office and assume you’re going to serve people that way. Open up a dialogue and make sure that dialogue goes much deeper than just passing a business card.” Trust her; she knows her stuff. It’s not by chance that National Journal’s renewal rates are at 95 percent in 2014. MacDonald actually makes the effort to get out and converse face-to-face with the publication’s audience, whether she’s speaking to a focus group or a head of government affairs, so she can get to the root of their issues and find out how the brand can best serve them.

And her mastery of the art of listening is complemented by her knack for inventiveness.

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