Roll Call Wants To Take On Defense One
Roll Call has launched a new defense blog — Topic A — which they tell us will feature a mix of “mix of policy analysis, commentary and incisive thought-leader discussions along with content contributed by sponsors.”
Nothing gets readers more excited than thought-leader discussions and sponsored content. But, looking closely at Roll Call’s release, maybe they don’t really care. Publisher Beth Bronder makes it a point to note she believes that “readers and advertisers” are looking for this kind of stuff.
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