When CQ Roll Call’s Laurie Battaglia was fired in February, the Economist Group positioned her departure as a job elimination due to their strategy to separate the advertising department from circulation sales. In a memo to staff, Economist Group CEO Andrew Rashbass announced that Publisher Mark Walters and the organization’s ad folks would be reporting to Paul Rossi at the group’s parent company. But Rashbass’s strategy was either short-lived or just an excuse to show Battaglia the door because the organizational hierarchy is right back to the way it was prior to her termination.
In an internal memo today, Rashbass shifted responsibility for Walters and his team back to CQ Roll Call, under new Managing Director Keith White’s watchful eye:
I am delighted to announce that with immediate effect, Keith White will be responsible for all of CQ Roll Call. Since January, Mark Walters and the advertising side of the business have reported to Paul Rossi, EVP & Managing Director – Americas. Mark will now report to Keith. Keith also joins the GMC (Group Management Committee).
I should like to thank Paul for his help with CQ Roll Call advertising over the past nine months. He has provided his usual exceptional vision and inspiration and along with Mark and his team has reestablished our leadership in the DC advertising market.
Please join me in congratulating Keith on his promotion.
Best wishes, Andrew”