Politico to Test Paywall
Politico is testing out a paywall to see what the reception is. The testing phase will last for at least six months and will affect a small number of states scattered across America. Washington, D.C. residents, however, don’t need to fret. The memo says it won’t likely ever affect them.
“We are a unique publication – with unique opportunities in this area. The most unique aspect of POLITICO is that unlike other media companies, we often sell out our ad inventory in the Washington, D.C.,
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in