Politico Lays Out State Expansion Plans

Only a week removed from the debut of their European expansion on April 21, Politico has announced several key moves within their state coverage.

Only a week removed from the debut of their European expansion on April 21, Politico has announced several key moves within their state coverage.

Firstly, Capital New York, which Politico acquired in 2013 to gain a foothold in the NY market, will rebrand itself as POLITICO New York.

“We have decided all expansion will take place under the POLITICO banner in the states and overseas,” wrote chief executive Jim VandeHei. “We will have lots of outposts but all will fall under one name.”

Building off the success of their Florida and New York Playbooks, VandeHei also announced that Politico’s Playbook franchise will be launching in New Jersey, California, Illinois and Massachusetts this year.

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