Outside magazine has evolved over the years and no longer focuses solely on active lifestyle. Of course, the monthly mag still boasts articles on exploration, sports, adventure and fitness. But now, it also carries pop culture, tech and science stories.
The pub’s content is 70 percent freelance and the readership is predominantly male — although not all of them are the typical “outdoorsy” rock climber you might expect. Many city dwellers read the mag too. The pub has a newly redesigned website, which is also open to pitches. So how do freelancers break in?
“A pitch on the best hikes in the National Parks probably won’t get you far,” said senior editor Abe Streep. But travel news that leads to actionable service — say, a story on how the Grand Canyon’s new permitting system for rafters affects readers — is very welcome. News that leads to service is the ideal: new lodges, new technology, new training tools.
To hear more advice from Streep and get editors’ contact info, read: How To Pitch: Outside.
— Aneya Fernando
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