Obama Over-Exposed, Rahm Running Out of Favors

Mark Whitaker, NBC’s Washington bureau chief, told WaPo’s Howard Kurtz that Obama “is at risk of overexposure” following the president’s last prime-time press conference.

Which might explain why Rahm Emanuel had to call Bob Iger, chief executive of Disney, ABC’s parent company to urge the network to carry the presser or why Emanuel phoned Jeffrey Immelt, the chief executive of General Electric instead of NBC.

The networks “absolutely” feel pressured, said Paul Friedman, CBS’s senior vice president: “It’s an enormous financial cost when the president replaces one of those prime-time hours, he told Kurtz.

Read the full story here.

RELATED:

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in