NYT Madly in Love With Politico
The NYT this weekend profiled Politico‘s new project, 2012 Live, and they really, really like it. But they don’t just like it. They “like like” it.
The profile of 2012 Live quotes Politico‘s executive editor and co-founder Jim VandeHei, who says that in the 2008 election, the site was “a garage band..riffing on the fly.” Now, the staff numbers 200 (triple the number they had in 2008).
2012 Live will feature candidate schedules, “biographies in micro-detail” (the NYT‘s words) a map of candidate travel since 2008, and “tons and tons of stories,” according to VandeHei.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in