They’re calling it an experiment–an NPR partnership with Facebook that will allow users to listen to NPR audio clips from their Facebook feed. The investigative question that experiment will answer, as described in the headline of an NPR post announcing the partnership, is, “Can Audio Go Viral?”
The idea of a sound clip spreading as feverishly and quickly as (insert viral video stereotype here) has been viewed by many as an industry white whale. For Patrick Cooper and Mathilde Piard, this chance to prove it can be otherwise, banking off previous NPR experiments in audio virality, is important to audio’s future.
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