Nieman Says The Daily is Losing Readership

So soon?

Though it launched in early February, Nieman’s Joshua Benton is on a  mission to use publicly available data to try to understand The Daily‘s readership. He readily admits that it’s tough to measure audience size with news organization apps on smart phones and other portable devices due to a lack of hard data.

Benton says the problem is that with an outlet like Rupert Murdoch‘s The Daily, only available on the iPad, traffic numbers aren’t available.