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NEW YORK “People should look at advertising like they would radio,” said Bill Meadows of Crispin Porter + Bogusky. “What would you do to get on radio 10 years ago?”
Meadows’ comments came during the “Secrets of Agency Music Producers & Supervisors” panel at Adweek and Billboard’s Media & Advertising Conference. The panel, moderated by Josh Rabinowitz, svp of Grey, explored the shifting roles as artists become more comfortable with associating themselves with advertising.
Panelists cited ads like Apple’s MacBook Air spot that used Yael Naim’s song “New Soul” to illustrate how artists are using advertising as a means of introducing their music to new consumers.
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