Shopping and (Sometimes) Buying Online

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It’s no surprise that wealthy people tend to be comfortable shopping online, since working online is how some of them now get wealthy in the first place. But a survey by the Luxury Institute, conducted among Americans with annual household income of at least $150,000, finds considerable variation among luxury categories in their comfort level with actually doing the transaction online.

Sixty-four percent of the survey’s respondents said they “go directly to Web sites of known providers for information on luxury goods and services.”

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