Finally, the Ad Industry Can Deliver on Purpose-Driven Media Investment
The solution may lie in one of the biggest trends in programmatic.
12 Hot AI Startups That Brands Are Working With
To make sense of this vibrant market, ADWEEK spoke to analysts, experts and startups to find 12 emerging startups (listed alphabetically) that capture brands' attention.
Brands Like Sweetgreen Are Wrestling With Google Search’s Growing Complexity
At Possible Miami, Sweetgreen shared how to adapt to a search remade by Performance Max and ad inflation.
LinkedIn Makes Its Case for a Permanent Spot in Social Strategy
At Social Media Week, LinkedIn's Melanie English and creator DeAndre Brown made the case for LinkedIn as brand building.
Field & Stream Is Expanding Its Brand Across Hotels, Festivals and Merch
The 153-year-old publisher Field & Stream recently unveiled a hotel concept and music festival, among other extensions.
AI Data Center Demand Is Grossly Underestimated. Takeaways From Gen AI Leaders
Enterprise spend on generative artificial intelligence is expected to reach an eye-popping $151.1 billion by 2027, per eMarketer, and advancements in the technology are progressing at a breakneck pace.
How Hodinkee’s Big Bet on a Watch Business Backfired
After gutting much of Crown & Caliber, Hodinkee is scaling back its ambitious marketplace plans and refocusing its strategy.
Spotify’s Plan to Monetize Live Events
The new offering will enable brands to integrate with Spotify's expanding slate of events.
Agencies Tap Into Benefits of AI-Powered Focus Groups
Generating audience data from market research can often take several weeks and cost thousands of dollars.
What Creators Really Think About Brand Deals, the Future of Platforms and Creativity
Tefi Pessoa, Hunter Harris, Khalil Greene and Robyn DelMonte got famous on the Internet, but they don't see it as their ultimate future.
Gen-AI Search Engine Perplexity Has a Plan to Sell Ads
The AI search engine claims it had over 10 million monthly active users in January.
3 Things Marketers Should Know About Magna’s Latest Ad Forecast
Ad spend in the U.S. is on the rise, suggesting the market's recovering from last year's inflation scares.
ADWEEK Announces Chief of Staff Appointment, Plus Promotions Across Company
Mike Beyman joins ADWEEK as chief of staff and head of strategy & business operations.
G/O Media Is Selling The A.V. Club and The Takeout
ADWEEK reported in January G/O Media was looking to sell off its portfolio.
Politically Charged Publisher Splinter Returns. Ad Monetizing Is Another Question
The politically charged nature of Splinter's content comes with ad revenue monetization challenges.
Inside 5-Hour Energy Founder Manoj Bhargava’s Decision to Sacrifice Sports Illustrated
It was roundly understood that the core business of Sports Illustrated has not been profitable for years
