Morning Reading List, 06.15.07

Good morning Washington. You think there is no White House run in the future for Newt Gingrich or Al Gore. New York Post reports, "Advertising spending in 2007 is expected to be the weakest since the ad recession in 2001. Ad tracker TNS Media Intelligence predicts U.S. ad expenditures will grow just 1.7 percent to $152.3 billion, down from a previous forecast of 2.6 percent." Get your CQPolitics.com Trivia of the Week. The San Francisco Chronicle reports, "In an example of the media and entertainment industry's readiness to embrace new technology, its top executives will be in the Silicon Valley this week to meet with key leaders." E&P reports, "With all the industry activity over the past year -- Knight Ridder, Tribune and now Dow Jones -- Bear Stearns analyst Alexia Quadrani looks at other potential targets in a note released to investors. The most likely company to go on the block given how its shares are trading: The New York Times Co." Chicago Business reports, "Senate Democratic leaders met Tuesday with Tribune Co. officials and Chicago real estate billionaire Sam Zell over concerns that federal regulators have not issued a decision regarding the company's ownership of different media in the same markets." "The Philadelphia Inquirer's thorough documentation of a city agency's neglect of children it was charged with protecting, Dateline NBCâ€™s compelling profile of a first-year teacher, and The Washington Post's creative use of multimedia to enrich racial dialogue were among the winning entries in the 2007 Casey Medals for Meritorious Journalism." ScrippsNews describes TVNewer.com's Brian Stetler's hire by the New York Times has "some important lessons for publishers, writers, and everyone in the media. And I am not just talking about Old Media, the lesson is particularly important for New Media publishers and bloggers." The Chicago Tribune reports, "The Media Access Project and the Institution of Public Representation, on behalf of the United Church of Christ and Media Alliance, petitioned the Federal Communications Commission on Monday urging denial of Tribune Co.'s request to be allowed to continue to own both newspapers and broadcast outlets in Chicago, New York, Los Angeles, South Florida and Hartford, Conn." Disney is edged out by Google as the top place U.S. undergraduates would like to work, according to Universum USA's 2007 Ideal Employer Survey. "XM says 'Opie & Anthony' show to return," Reuters reports. AdWeek.com reports, "To help drive that behavior and open up a new revenue stream" USA Today "will announce this week the launch of an integrated platform combining print and interactive ads in text messages." FT.com reports, "The BBC is creating a new one-hour evening newscast for US audiences in a bet that viewers are hunger-ing for more international coverage." Jobs BizBash Washington is looking for Freelance News Reporters. World Bank is looking for a Audio/Streaming Producer. Children's National Medical Center is looking for a Interactive Communications Specialist. Hat Tips: DCRTV, TVNewser, IWantMedia, Romenesko, MediaBistro, JournalismJobs, JournalismNext

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Morning Reading List, 06.15.07

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