Morning Reading List, 04.18.08

Good morning Washington. Quickly navigate Morning Reading List: REVOLVING DOOR | NEWSPAPERS | TV | ONLINE MEDIA | MAGAZINES | NEWS NOTES | JOBS You think Mo Rocca is not a funny guy. Today's "Angry Journalist" rant of the day: "Two college degrees, five years of experience, a stellar reputation = $18,000/year with no expenses or health insurance. Somebody tell my bill from MasterCard that this is priceless." REVOLVING DOOR Robert Schlesinger joined US News & World Report last week as deputy assistant managing editor, opinion. And this week, his book, White House Ghosts: Presidents and Their Speechwriters, was published. Top of post NEWSPAPERS The Guardian reports, "The US version of the Wall Street Journal could be rolled out to other parts of Europe following its launch in London." MarketWatch reports, "New York Times Co. said Thursday it swung to a first-quarter loss, hurt by a charge and a steep decline in advertising revenue at its newspapers, giving another indication that the environment remains highly challenging for the industry." Forbes has a Q&A and with "Los Angeles Times Publisher David Hiller" A reader writes in, "Further proof of the redundancy of three hill pubs: RollHilliTico is using the same photographer for the same Byrd story ... a story that's older than The Nile (aka 'denial')" Top of post TV An ABC release announced, "According to Nielsen Media Research for Sunday, April 13, 2008, ABC News' 'This Week with George Stephanopoulos' outperformed CBS' 'Face the Nation' among Total Viewers. This is the 19th time this season and seventh consecutive week 'This Week' beat 'Face' in Total Viewers. 'This Week' is also the only Sunday discussion program to grow among Total Viewers and the key Adults 25-54 demographic season to date." A NBC release announced, "According to Nielsen Media Research data, 'Meet the Press with Tim Russert' was the most-watched Sunday morning public affairs program, winning the week ending Sunday, April 13, 2008 in all categories. On Sunday, the Russert-moderated program was No. 1, averaging 4.016 million total viewers" Top of post ONLINE MEDIA The Wall Street Journal reports, "To keep up with the exploding popularity of Internet video, many companies are scrambling to get their content on the Internet. They're not scrambling fast enough. That's according to a recent study conducted by online-content distributor Akamai Technologies, which found that most content is pirated within hours of hitting the Web. The unauthorized consumption typically begins the morning following an online broadcast and gets progressively larger throughout the day. Within 72 hours, illegal file sharing can erode nearly 20% of the online audience for an average primetime TV show." The AP reports, "New data released Wednesday show online views of videos soared 66 percent in the U.S. in February from a year earlier, with TV networks grabbing just a pittance of those eyeballs." Bloomberg reports, "Google Inc., owner of the most popular search engine, faces a deteriorating market for consumer advertising after incurring a drop in business from financial firms." The AP reports, "Comcast to skip latest FCC network management hearing" Check out whereIstand.com, "a user-driven politics opinion Web site" that launched its Beta version. "The social networking community presents the opinions of users, along with the opinions of public figures and organizations, in an issues-based structure that reflects the grassroots nature of public discourse as it changes. The site also features functions for searching and comparing of results." The Wall Street Journal reports, "Yahoo Inc. moved closer to outsourcing its search advertising to Google Inc. after an initial test of the system yielded what the two firms deemed positive results, people familiar with the matter said. A partnership could give Yahoo some needed leverage as it tries to ward off an unwelcome $42 billion bid from Microsoft Corp. Some view the potential pact as mere gamesmanship, particularly in light of antitrust concerns that a Google-Yahoo linkup would likely raise." The AP reports, "With little fanfare, AOL began occupying new headquarters in New York this week to bring itself closer to the heart of the media and advertising industry as it transforms itself into an ad-supported business. About 300 senior executives and content producers, many already located elsewhere in the city, were the first to move to the new digs at 770 Broadway in Greenwich Village, once home to the grand Wanamaker department store." Top of post MAGAZINES NMA.co.uk reports, "CondÃ©Net International, the digital arm of CondÃ© Nast, is embarking on an aggressive online strategy in the UK and then worldwide. Following the relaunch of Vogue.com in the UK next week, new plans will be drawn up for all of CondÃ©Net's major properties, such as Glamour and GQ. The designs, platforms and ad models will then be adopted for these brands internationally. Previously each magazine site in each country was standalone, a standard setup in magazine publishing." Folio reports, "With dwindling newsstand and advertising revenue, slashed marketing budgets, skyrocketing postal and production costs -- and, oh yeah, that recession thing -- consumer magazine publishers need be innovative, perhaps more than ever before, to survive. And they're probably going to have to blow up the church-state boundary between advertising and editorial, too. Those were the bullet points that dominated a lively discussion among some 700 advertising and publishing executives at the 12th annual New York Magazine Day Wednesday." Top of post NEWS NOTES Reuters reports, "Shares of global information company Thomson Reuters Corp fell in their debut on Thursday on concerns over a financial industry downturn. The new company, formed by Thomson's purchase of Reuters for more than $16 billion in cash and stock, hopes its portfolio of products, ranging from financial to legal and health care, will help it ride out the credit crisis." Top of post JOBS Dana Press is looking for a Production Assistant, Publishing, an Assistant Editor, an Administrative Assistant, Publishing and an Executive Assistant for Publishing. MarketWatch is looking for a Radio Anchor -- Freelancer. Education Writers Association is seeking a Seminar Program Coordinator. Freedom House is seeking a Managing Editor, English (Iran Programs) "b, a new entity from the Baltimore Sun Media Group, is searching for an organized, cool-headed and skilled journalist to help launch Baltimore's free daily and Web site for young adults." SIGNAL Magazine is looking for an Assistant Editor. Top of post Hat Tips: DCRTV, TVNewser, IWantMedia, Romenesko, MediaBistro, JournalismJobs, JournalismNext

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Morning Reading List, 04.18.08

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