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NEW YORK Pfizer is soliciting ideas from agencies on below-the-line projects such as guerrilla and viral marketing for its Viagra and Detrol brands, the client has confirmed.
New York’s Bartle Bogle Hegarty, which is partly owned by Publicis Groupe, handles below-the-line efforts for the client’s Relpax (migraine) and Zyrtec (allergy) medications and is among the shops contacted about Viagra (male sexual dysfunction) and Detrol (bladder control), as are New York independents DiMassimo Brand Advertising and Fusion 5, sources said.
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