Journos Versus the Volcano
The Icelandic volcano erupting ashes across Europe is giving D.C. journalists trouble today as they struggle to pronounce the impossible.
“The volcano is named Eyjafjallajokull,” tweeted CBS News White House correspondent Mark Knoller. “Common pronunciation.”
Slate’s John Dickerson had another take involving cats and magets. “Cat they dropped on the keyboard to name Eyjafjallajokull didn’t hit a single number key,” he tweeted. “I think volcano Eyjafjallajokull was named using refrigerator magnets.”
MSNBC’s Daily Rundown co-host Savannah Guthrie also struggled with it, first asking another correspondent to pronounce it (which she couldn’t), then concluding that “you could throw alphabet letters up into the air” and let them land — and there, you’ve got the name of the volcano.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in