J.J. Gould Explains Why The Atlantic Brought Blogging Back

Our Q&A with the Atlantic.com editor.

“It looks different this time,” writes TheAtlantic.com editor J.J. Gould in his note introducing Notes, the blogging platform The Atlantic debuted in late August, bringing back to the The Atlantic a medium that “never ceased to be awesome.”

It’s a throwback in an era that seems hungry for recreating a sense of the past, but by wrapping it up in new forms, like #tbt memories of polaroid childhoods reproduced in Instagram and Twitter feeds or oral storytelling offered up through an ever expanding array of podcasts.

With

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