Inside the Mindset of MSNBC Branding
So just how does MSNBC get its branding ideas? We have stockpiled the following bits of evidence of how the network’s mindset works.
1. Howard Kurtz from WaPo Monday: “MSNBC has a new slogan — “Lean Forward” — that has skeptics wondering what the network of Keith Olbermann and Rachel Maddow is trying to say. “A rather halfhearted attempt by MSNBC to gloss its same-old lefty line with a coat of empty post-ideological babble,” Daniel Foster writes on National Review Online.
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